Personalized travel


Service design project for public transportation company Arriva Netherlands.





In the age group of 12-18 years Arriva wants to increase the frequency of which this target audience travels by bus. The project focused on the non-frequent traveling youth who travels by bus occasionally.


The final concept is a platform which offers the users locations based on their interests and age. The user can define a suitable price range and distance. The platform guides with the bus route, information about the location and the total costs of the trip.


Feedback from the target group:


“Right now, it happens pretty often that you don’t know what to do. This is a fun way to find out .“

                                                                                                        -17 years old





Simo Lahtinen

Helsinki, Finland